With a breath of fresh air and a healthy dose of optimism, Behr Paint has announced its 2022 Color of the Year to be Breezeway. The shade is “inspired by the earth’s beauty and mimics naturally stunning sea glass found on the shore of salty beaches,” says the brand.
Described as a tranquil, silvery green tone with cool undertones, Breezeway is “an approachable but noticeable color.” The much-loved paint brand hopes that this hue will lead us into the new year not only by evoking “feelings of coolness and peace,” but also by “representing a desire to move forward and discover newfound passions." As a true transition tone, Breezeway is a part of Behr’s wider 2022 Color Trends Palette, full of shades that will “[lead] you from one place to the next.”
"A new year brings the opportunity to embrace a sense of renewal and pursue untapped passions," says Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. “Whether it’s lacing up our hiking boots or breaking out the gardening tools, Breezeway inspires us to fully embrace the hobbies or adventures, both near and far, that excite us. We look forward to a color that welcomes a hopeful sense of renewal, restoration, and healing.”
In addition to the announcement that Breezeway will carry us into 2022 and beyond, Behr is also launching its “most advanced paint in company history,” Behr Dynasty™. The line “is a four-in-one product that offers DIYers, pro-painters, and design professionals a unique product to deliver beautiful and durable results. It’s the most stain repellent, scuff-resistant, fast-drying, one-coat coverage paint all in one can within the Behr product portfolio,” the company announced.
“Behr Dynasty is the result of our relentless drive to improve the painting experience, providing our most advanced paint ever with the rich color of Behr paints,” said Jodi Allen, Global Chief Marketing Officer at Behr Paint Company. “We are confident this new formula will provide everything paint professionals, designers and DIYers want in both performance and color.”